Lytics

Lytics作为一款领先的可组合客户数据平台（CDP），为企业提供了一个安全、灵活的解决方案，以管理和激活客户数据。它的设计初衷是帮助企业在保证数据安全和合规性的前提下，更好地理解和服务于客户。作为全球首个隐私中心CDP解决方案，Lytics还原生集成了生成式人工智能（Generative AI），进一步增强了其数据处理和分析能力。

Lytics, as a leading composable customer data platform (CDP), provides enterprises with a secure and flexible solution to manage and activate customer data. Its original design intention is to help enterprises better understand and serve customers while ensuring data security and compliance. As the world’s first privacy center CDP solution, Lytics has integrated generative artificial intelligence (AI) to further enhance its data processing and analysis capabilities.

Lytics的功能包括Conductor、Cloud Connect、Decision Engine和Google Preferred CDP Experiences等。Conductor帮助企业连接和统一客户数据，创建全面的客户画像。Cloud Connect通过反向ETL导入SQL属性，帮助构建更精细的客户细分。Decision Engine则激活数据，实现规模化的个性化体验。Google Preferred CDP Experiences功能优化广告支出，提供个性化的电子邮件推荐和网站体验，为电子商务提供产品推荐，并创建精准的受众细分。

The features of Lytics include Conductor, Cloud Connect, Decision Engine, and Google Preferred CDP Experiences. Conductors help businesses connect and unify customer data, creating comprehensive customer profiles. Cloud Connect helps build more refined customer segmentation by importing SQL properties through reverse ETL. The Decision Engine activates data to achieve a personalized experience on a large scale. The Google Preferred CDP Experiences feature optimizes advertising expenses, provides personalized email recommendations and website experiences, provides product recommendations for e-commerce, and creates precise audience segmentation.

在应用场景方面，Lytics适用于数据分析师和营销人员，以及零售和消费品、媒体和娱乐、B2B技术、金融服务等多个行业。它可以帮助企业优化广告支出，发送个性化的电子邮件推荐，提供个性化的网站体验，为电子商务提供产品推荐，并创建正确的受众细分，从而提升营销效果和客户满意度。

In terms of application scenarios, Lytics is suitable for data analysts and marketers, as well as multiple industries such as retail and consumer goods, media and entertainment, B2B technology, and financial services. It can help businesses optimize advertising spending, send personalized email recommendations, provide personalized website experiences, provide product recommendations for e-commerce, and create correct audience segmentation, thereby improving marketing effectiveness and customer satisfaction.

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